Money for nothing? Well, not quite
—but close! Google's AdSense is a
revenue-sharing opportunity for
small, medium and large web sites
that places ads for goods and
services that are relevant to the
content of your site, targeted to
the people who frequent your
pages. In turn, you get paid a small
amount when the ad is either
displayed on your page, or clicked
on. We'll show you some good
ideas that added to your own, will
help increase your AdSense
revenue.
1.Sign into your AdSense
account. Go to AdSense, and
click on My ads in the upper left.
Create a new Ad unit. In the
main screen area, under
Content > Ad units, click the
+New ad unit button.
Name your ad unit. This can be
any name that suits you, but
many find creating a standard
naming format helps them
manage large amounts of data.
For example, using [target site
for the ad]_[ad size]_[ad date]
is one approach, that would
look like this:
mywebsite.com_336x280_080112.
Whatever format you decide
to use for naming, make that
your standard.
2.Pick a size. See "How to Do It"
below for details, but Google
has found best practices that
generate more clicks.
3.Set your ad type. This
determines the types of ads
you will see on your website: text
only; text and image/rich media;
and image/rich media only.
3.Create a custom channel. A
custom channel lets you group
ad units however you choose, such
as by size or location on a page.
You can track performance by
custom channel, and turn your
channel into a targetable ad
placement so advertisers can
target their ads to your ad
units.
4.Create your ad style. This lets
you choose colors for the
various components of an ad:
border, title, background, text, and
URL. It also lets you choose corner
styles, from square to very
rounded, a font family, and a
default font size.
It's good practice to create an
ad style that harmonizes with
the look and colors of your
website.
You can use Google's presets,
or use your own custom
settings. In either case, a
sample ad on the right will
show you how your ad will
appear
5.Get the code for the ad. When
you're done with the ad setup,
either save your ad unit, or click
the Save and get code button at
the bottom to get the HTML code
for your site.
If adding code to your site is a
puzzle you want help with,
click here for Google's code
implementation guide.
